SKS Marketing Consultants
strategic + creative marketing solutions
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Success Story


The Client:

Pappagallo is a second-generation family-owned women’s lifestyle boutique specializing in dressing women from head to toe. Pappagallo is known for their wide variety of women’s apparel, shoes, accessories and handbags featuring designers including Vera Bradley, Born, Skovhuus, L’artiste, Bella Vita, Terazzo and Snoozie.

The Objective:

  1. Optimize Shopify eCommerce website to improve User Experience and Search Engine Ranking
  2. Develop Email Communication Strategy and Templates

The eCommerce Site Project

The owner's original Shopify website had retail images and prices were uploaded, but no categories or collections were created, no descriptions given

  • Create collections
  • Tag products
  • Keyword Research
  • Keyword-Driven product descriptions

Email Communication Project

  • Set up free email management system
  • Upload customer provided data
  • Design mobile-friendly, branded email template

The Result:

  1. Vastly improved shopper experience with an easy to navigate site and streamlined purchase process
  2. Search engine driven copy improving Search Engine Rank Position
  3. A streamline way to communicate with customers to inform them of sales, fashion tips and advice, etc.

The Website

The Email Template

Pappagallo Collections


Contact Us

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